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How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
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TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
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Moz debuts new metric, Brand Authority, to measure brand strength
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand’s influence.
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Google Merchant Center releases new ‘inappropriate titles’ warning
Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US.
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Google Analytics 4 reports can now be further customized with Match Types
Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting.
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How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
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How to remove sensitive client data from Google’s index
Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it.
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GPTBot – OpenAI’s new web crawler
You can now disallow ChatGPT from crawling your website and webpages.
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Google releases Responsive Search Ads guide
The document includes advice on how to write ads that perform well and the best ways to evaluate a campaign’s performance.
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TikTok pilots new ad-targeting tech that offers improved data security
The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws.