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3 creative-driven tips to optimize your PPC performance
Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
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YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
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Digital PR vs. manual link building: Adapting to the modern search landscape
Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
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Google warns against content pruning as CNET deletes thousands of pages
Google warns against deleting older content, saying that content can be helpful. However, pruning content can be helpful for your SEO.
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Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
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Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
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Webinar: The art of winning audiences through content
Transform your content strategy and truly connect with your audience.
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X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
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Google says all online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
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5 SEO use cases for the ChatGPT code interpreter plugin
Learn how OpenAI’s latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.