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This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
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Yandex ‘leak’ reveals 1,922 search ranking factors
SEOs have already started analyzing Yandex’s search ranking factors, which include PageRank and several other link-related factors
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Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
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Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
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How to build a winning SEO tool stack for 2023
Tools make every SEO practitioner’s life more manageable. Here are some recommendations to consider as you build your SEO toolkit.
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Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
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This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
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Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
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What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.
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Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it’s best to learn the ins and outs before Google takes away other campaign options.