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飛んでいる鳥のイラスト。
  • This day in search marketing history: January 28

    Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.

    1月 28, 2023
  • Yandex ‘leak’ reveals 1,922 search ranking factors

    SEOs have already started analyzing Yandex’s search ranking factors, which include PageRank and several other link-related factors

    1月 28, 2023
  • Where should you spend your SEO budget?

    Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.

    1月 28, 2023
  • Google Account-level negative keywords are here

    Now you can apply the same negative keyword lists you already use across multiple campaigns.

    1月 28, 2023
  • How to build a winning SEO tool stack for 2023

    Tools make every SEO practitioner’s life more manageable. Here are some recommendations to consider as you build your SEO toolkit.

    1月 27, 2023
  • Moving on from search engine optimization to search optimization

    Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.

    1月 27, 2023
  • This day in search marketing history: January 27

    Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.

    1月 27, 2023
  • Twitter has launched a Search Keyword Ads beta test to all advertisers

    Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.

    1月 27, 2023
  • What is ChatGPT and why SEOs should care

    Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.

    1月 26, 2023
  • Performance Max for B2B: 4 best practices

    While B2B is not broadly impacted by the move to PMax, it’s best to learn the ins and outs before Google takes away other campaign options.

    1月 26, 2023
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