Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for [is cta a ranking factor], October 2021 According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking
One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor for search results, with claims suggesting Google sees high word
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched what they are calling continuous scrolling in the mobile search results,
Plus, how to build a marketing team that works
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most potential
Google announced yesterday that it is rolling out what they are calling “continuous scrolling” on the mobile search results. Google is not calling it infinite scroll, because the scroll does not infinitely scroll, it should stop after page four or
Microsoft announced back in February a website builder tool named Smart Pages and it recently also added support for “standalone mode” and analytics and Bing Place integration. In short, standalone-mode is a way of using Smart Pages without having to
Over the past few days the Google search tracking tools, some of them, showed huge spikes in changes in the Google search results. Some did not, many did. The chatter didn’t really match the spikes. So many are asking me
Peter Norvig, a 20-year Google vet, Google R&D director and former director of search quality at Google, is scaling back from his Google work to join Stanford’s Human-Centered AI Institute as a Distinguished Education Fellow. I wrote about this news
