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Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new “mutate” function redefine campaign management and how to tap into the full potential of the Ads API.
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Why search marketing education is a MUST within companies
There’s a critical gap in search marketing education and leadership within companies. Here’s why addressing it matters and ways to solve it.
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Local SEO for Good – LIVE: The virtual conference that gives back
Get insights, help causes and feel good.
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Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company’s mobile search dominance are moving forward.
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Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
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Google reduces the visibility of HowTo and FAQ rich results in search
You may see a drop in click through rates from Google Search if you are impacted.
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From SERPs to CHERPs: Why generative AI results need their own name
Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
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X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline.
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Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’
Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company’s Q2 earnings for 2023.
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How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.