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Don’t settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.

The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.

AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.

Be specific, don’t skip strategy, and stand out from the competition. Find out what the judges are looking for in your entry. Final deadline: September 1, 2023!

Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.

Google also confirmed adding links to the AI-generated answers and continues to work to improve speed.

Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.

Learn the elements of a “good strategy” and a method to map your situational analysis into a strategic link building framework.

Google Shopping’s free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable.