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Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here’s how to use them to improve your PPC efforts.
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Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why.
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Local SEO in 2023: 5 simple ways to dominate local search
New to local search? Wondering where to start? Here are five tactics to help you kick off your local SEO campaign.
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How to create and execute a buyer journey-based content strategy
Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.
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Google files lawsuit over fake review scams
Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
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Looker Studio just added 170 new fields in major update
You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.
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Microsoft on the future of advertising and conversational AI
Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
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How higher education is failing at SEO
Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found.
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Google SGE now uses photos and reviews from Google Business Profile listings
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
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What do SEO platforms do? Do you need one?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.