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Google Performance Max adds Store Sales reporting, bidding
Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
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Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
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Essential guide to Google Reviews
Get step-by-step instructions on how to claim and optimize your Google My Business profile, solicit and respond to customer reviews, and more.
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3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
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Facebook lead gen ads: Instant forms vs. website conversions
Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
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Google adds INP report to Search Console
In order for you to prepare for when Google replaces FID with INP as a core web vital metric, Google has launched a new report to aid you.
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How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
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Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
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Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
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LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers.