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ChatGPT for Google Ads: How to enhance campaign creation
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
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Google updates when 4 attribution models will be retired
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
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GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
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Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
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Master CTV advertising: A guide to launching your best campaigns
In this webinar, get the scoop on a top advertiser’s perfect CTV strategy.
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Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
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Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B
Here’s what you need to know about the snapshot carousel position in SGE and four strategies to drive SEO results with this feature.
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How to use location-specific authority content for SEO
Boost visibility in the SERPs, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
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SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
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The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers’ loyalty and learn how to attain it.