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Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
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Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
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Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those models to predict answers for future queries [Patent]
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. A […]
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How to improve enterprise-level crawling and indexing efficiency
Here are three real examples of what happens when enterprise SEO goes wrong – and how you can safeguard large websites from costly mistakes.
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So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here’s how.
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Beyond SEO: Embracing the future of organic search optimization
Keeping up with the changes in search means going beyond Google’s Page 1 and optimizing for organic search across multiple platforms.
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Google expands Bard to more countries, more languages and adds new features
The new features include pin and rename conversations, export code to more places, share answers, use images for prompts, listen to answers and adjust responses.
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Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
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Twitter blocks links to Meta rival Threads
The move, which has been described as “anti-competitive”, may cause headaches for marketers as it could impact brand reach.
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How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.