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Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
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Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
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Visual Search now live in Bing Chat
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
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Robots.txt is not the answer: Proposing a new meta tag for LLM/AI
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here’s why.
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How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
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How to respond to negative reviews harming your company’s reputation
Here’s why responding to negative online reviews matters, plus tips for addressing dissatisfied customers’ concerns.
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The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
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Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
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How to create SMART SEO goals (with examples)
SEO is getting more difficult. It’s time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward.
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Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.