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8 ways to maximize brand awareness through paid and organic search
Ranking highly on Google is the best way to build brand awareness, increase revenue, and provide genuine value to your customers.
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Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
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9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
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Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
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SEO vs. PPC: Differences, pros, cons & an integrated approach
Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
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Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
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Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
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Google adds new return policy structured data support for merchant listing
These changes come with the new shipping and return information in the Google search results.
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How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
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3 reasons why you need to embrace journey-centricity
Transform customer journeys for better CX and results.