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4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
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How to redesign your site without throwing your Google rankings out the window
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
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How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
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Google Marketing Live registration opens
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
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Harness the power of customer data to stay ahead of the competition
In this webinar, learn key strategies to acquire and engage the right customers.
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Google: Video must be main content to appear as thumbnail
When a video isn’t the main content, Google won’t show it as a thumbnail. Google’s testing showed a “minimal impact” on publishers.
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Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
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A Google Ads script that uses GPT to write RSAs
This script can help you leverage GPT’s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
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7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO’s perceived value to your stakeholders.
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U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.