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Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
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Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
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Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
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Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
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Google offers $100,000 in training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
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How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
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A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.