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Bing Chat in the Edge Sidebar – An AI companion that can summarize articles, provide additional information, and even generate new content as you browse the web
I’ve been heavily testing Bing AI Chat since last week and it’s been fascinating to see how it works both in t […]
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The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat, And The Potential Impact of AI in the Search Results
In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to […]
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Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]
Google rolled out continuous scroll in the desktop search results for English queries in the United States on […]
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How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API
Google rolled out continuous scroll in the desktop search results on December 5, 2022, which follows a rollout […]
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Percent Human: A list of tools for detecting lower-quality AI content
As I’ve been sharing examples of sites getting pummeled by the Helpful Content Update (HCU) or the October Spa […]
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True Destination – Demystifying the confusing, but often accurate, true destination url for redirects in Google Search Console’s coverage reporting
While heavily analyzing websites from an SEO standpoint, you will undoubtedly find yourself deep in Google Sea […]
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Google’s September 2022 Broad Core Product Reviews Update (BCPRU) – The complexity and confusion when major algorithm updates overlap
Well, SEOs and site owners had a heck of an end to the summer of 2022. It all started with the Helpful Content […]
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Google Multisearch – Exploring how “Searching outside the box” is being tracked in Google Search Console (GSC) and Google Analytics (GA)
Google first announced multisearch in April 2021 (right before Search I/O 2021) and it was really the beginnin […]
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Sitebulb Server – Technical Tips And Tricks For Setting Up A Powerful DIY Enterprise Crawler (On A Budget)
When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options a […]
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Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running
I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking sig […]