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Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those models to predict answers for future queries [Patent]
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. A […]
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Some “Perspective” On Google Perspectives – Analysis of a New Mobile SERP Feature Aiming To Surface Personal Experiences
On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. Thi […]
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People Also Search For, Or Do They Always? How Google Might Use A Trained Generative Model To Generate Query Variants For Search Features Like PASF, PAA and more [Patent]
I was checking out some patents from Google the other day and surfaced an interesting one that was granted and […]
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Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and then surged back from the dead
There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability […]
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Google’s April 2023 Reviews Update – Exploring its evolution from PRU to RU, a powerful tremor on 4/19, and how its “Review Radar” found larger publishers
Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolu […]
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Google’s Video Thumbnail Apocalypse Is Causing A Huge Drop In Video Snippets In The Search Results (But Traffic Could Be Stable)
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until […]
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Unraveling SERP Features – How to view urls ranking within Top Stories, People Also Ask, Image Packs, Short Videos, Recipe Packs, and more using Semrush’s New SERP Features reporting
Google’s search engine result pages are filled with an amazing combination of features to present many differe […]
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How to compare hourly sessions in Google Analytics 4 to track the impact from major Google algorithm updates (like broad core updates)
I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in […]
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It’s all in the (site) name: 9 tips for troubleshooting why your site name isn’t showing up properly in the Google search results
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to ma […]
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Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions
I just completed a SERP analysis for a client and decided to write this post to highlight an important search […]