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How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appe […]
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Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combination
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I ha […]
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Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a […]
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Google’s Helpful Content Update (HCU) and the danger of low-quality AI user-generated content
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and […]
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Google’s Broad Core Algorithm Updates: Important Points And Frequently Answered Questions For Site Owners And SEOs
The past two months in Google Land has been one of the most volatile times I can remember in the search indust […]
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The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April docume […]
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How To Find Lower-Quality Content Being Excluded From Indexing Using Bing’s XML Sitemap Coverage Report (and Its “Content Quality” Flag)
Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for […]
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How To Bulk Export GSC Performance Data For A Specific List Of URLs Using The Google Search Console API, Analytics Edge, and Excel
As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…), I […]
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Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]
On August 8, 2023 Google announced a big change that would impact both FAQ and HowTo snippets. First, Google e […]
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Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndica […]