-
Unleashing the potential of Google reviews for local SEO
Find out how to boost your business’s credibility and influence local SEO rankings with authentic customer feedback.
-
5 leadership traps new SEO team managers should avoid
Shifting from SEO specialist to manager? Learn the keys to effective leadership, navigating common traps, and fostering a thriving SEO team.
-
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here’s how to use it wisely to reach a wider audience.
-
Meta’s ad revenue up 12% in Q2, exceeding expectations
Daily users increase 5% year-on-year too to reach 2.06 billion.
-
Microsoft Search and Advertising revenue up 3% amid ad spend drop
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
-
OpenAI’s AI classifier no longer available due to ‘low rate of accuracy’
The AI Text Classifier, launched in January, was meant to evaluate whether text was generated using AI. It failed.
-
Bing Search and Bing Chat officially rolling out dark mode
A new “dark” setting will appear in your search settings under the “appearance” section.
-
How long SEO takes to work
Learn the average timeframe to see results from SEO and key factors that influence your SEO program’s performance.
-
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here’s what’s potentially in store for PPC marketers.
-
How to use always-on marketing in paid search
Stay top-of-mind with customers, boost brand awareness and drive revenue through full-funnel paid search campaigns.