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Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
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Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
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Google Merchant Center introduces customer support feature
Providing customer service information helps brands to build trust amongst shoppers, increasing the chances of them becoming loyal customers.
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How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here’s how to elevate your brand’s visibility on YouTube.
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New Google policy says AI-generated reviews are spam and against Merchant Center policies
Google also clarified its existing Merchant Center policies and enforcement behavior.
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Google Search rolls out site name updates and workarounds
After much frustration over the new Sitenames feature in Google search, Google released some additional updates.
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GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
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X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
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Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
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Google is updating its Shocking Content policy to exclude gameplay imagery
Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.