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Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
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X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
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Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU’s Digital Services Act (DSA) or else it may risk a significant financial penalty.
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Using the ChatGPT code interpreter plugin for PPC
Explore real-world examples of how to use Code Interpreter to speed up PPC data processing and visualization, insights generation, and more.
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Webinar: Leverage AI and automation to master personalized marketing
Turn the customer journey into an adventure of connection and delight.
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5 top tips to boost your local SEO efforts
Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
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5 things ecommerce advertisers can do with first-party data
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
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Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
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How generative AI will change SEO as a profession
AI isn’t coming for our jobs just yet, but the industry is changing. Here’s what generative AI means for the future of SEO.
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Reddit doubles interest targeting categories for ads
The number of interests available is increasing from 66 to 152, including new topics and subjects.