-
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
-
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
-
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
-
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
-
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
-
Google Search can now index CSV files
Google updated its help document to say it can now index Comma-Separated Values (.csv) files.
-
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences.
-
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
-
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.
-
Google Business Profile robocall scams are increasing
New report finds scammers are ramping up efforts to trick business owners into paying for help with free Google Business Profile listings.