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What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today’s SEM really just PPC? Read on.
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Google announces Performance Max for travel goals
The new ads will be available globally over the next few weeks.
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How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here’s how to differentiate your paid search and social campaigns with great messaging.
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Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
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This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
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Webinar: Maximize your ROAS with first-party data
Increased visibility into your customer base can drive your campaign decisions (and reactions).
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Twitter services are offline, including clicking on links, viewing images and more
Since 11:50am ET, Twitter has been having major issues with its services.
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Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
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Google featured snippets gain blue highlighted text
Not all featured snippets will see text highlighted in blue, but many now do.
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‘Link in bio’ platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.