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The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.

Meta Facebook platforms’ is reported to announce plans to create “Basic Ads” that doesn’t rely on user data.

What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this.

Learn why you should be migrating to GA4 now and get your roadmap for success.

Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.

Here’s everything we know so far about Yep, the new web search engine created by the Ahrefs team.

How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.

Arkady Volozh’s departure is the latest in a tumultuous period for Russia’s search engine since Russia invaded Ukraine.

Hoteliers will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.