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Webinar: Protect your PPC spend against ad fraud
Proactively block invalid traffic from infiltrating your ad campaigns.
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Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant “in a good place to take advantage of the booming mobile advertising market.”
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How to find the balance between creativity and automation in PPC
Here’s how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
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DuckDuckGo drops below 100 million searches per day
After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months.
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Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
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How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
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17 content optimization mistakes affecting ROI
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
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Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
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5 tips to develop authoritative content for Google and searchers
Here’s an inside look at Wirecutter’s SEO strategy for creating content that ranks and helpful experiences for users.
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New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.