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What is the best generative AI tool for writing PR content?
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here’s what we found.
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How to optimize your ecommerce ad spend and budget for the best ROI
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
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TikTok testing displaying links to Google search results
TikTok is showing links to conduct a search at Google Search.
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AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google’s Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
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Google’s helpful content update did not yet target hosted third-party content
Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.
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Google is planning to update its Misleading Representation policy
Advertisers found to be in violation of Google’s policies face having their accounts suspended.
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Google: Expect more simplification of Search results
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.
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TikTok launches new tool for improved insight into customer journey
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.
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5 new YouTube features coming soon to help creators
The new tools have been designed to help inspire creators, boost reach and improve the quality of content.