Google’s Gary Illyes said people overestimate the importance of links, saying they haven’t been a top 3 ranking factor for some time.

The new functionalities will be rolled out onto ChatGPT’s subscription platform over the next two weeks.

Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance and deliver a good page experience for users.

Here’s why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.

Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.

Are your KPIs holding you back? It’s time to rethink traditional marketing metrics and level up your campaign measurement strategy.

Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.

Google’s Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked “frequently”.

This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.

Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.