Microsoft Advertising Network for retail has been rolled out in the US.

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by:

• Connecting retailers with a large, relevant pool of demand.
• Expanding their reach offsite, driving traffic to their websites at no cost through co-branded ads.
• Providing an additional buying path.

Microsoft has not yet confirmed when the network will be expanded to additional markets.

Why we care. Creating a retail media program is typically time-consuming and resource-intensive, involving multiple teams and can take a long time to become profitable. The Microsoft Advertising Network for retail streamlines this process, enabling retailers to launch profitable programs quickly and access relevant advertiser budgets from Microsoft Advertising’s extensive network.

What is Microsoft Advertising Network for retail? Microsoft Advertising Network for Retail is a new program that lets advertisers use Microsoft’s wide-reaching ad resources and access high-intent shoppers to boost their business. By joining the network, you can potentially increase sales and retail media revenue with quality ads, even if you have a private retail media platform.

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What has Microsoft said? Paul Longo, Global Head of Retail Media Sales at Microsoft, said in a statement:

• “We have deep learning of the retailer experience across Microsoft, so with Microsoft Advertising Network for retail, we minimized the efforts for retailers of all sizes to begin immediately generating retail media revenue and increasing their onsite sales.”

Deep dive. Read the Microsoft Advertising blog for more information.