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This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
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Bing adds Bing Chat answers to search results
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
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PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
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8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
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This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
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Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
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Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface’s shortcomings. Here’s how to maximize the API for specific SEO use cases.
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New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
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Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
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Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.