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SEO vs. PPC: Differences, pros, cons & an integrated approach
Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
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Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
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Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
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Google adds new return policy structured data support for merchant listing
These changes come with the new shipping and return information in the Google search results.
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How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
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3 reasons why you need to embrace journey-centricity
Transform customer journeys for better CX and results.
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Unraveling SERP Features – How to view urls ranking within Top Stories, People Also Ask, Image Packs, Short Videos, Recipe Packs, and more using Semrush’s New SERP Features reporting
Google’s search engine result pages are filled with an amazing combination of features to present many differe […]
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Google investigating Merchant Center ad disapprovals
It’s unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
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Canadian advertisers now have access to Google vehicle ads
The availability of vehicle ads will extend to additional countries at a future date.
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Reddit is updating its gender identity and ads policies
Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.