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YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
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Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
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How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
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Comparing UA vs. GA4 metrics: Key differences you need to know
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
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Why systems will revolutionize your SEO business
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
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Some “Perspective” On Google Perspectives – Analysis of a New Mobile SERP Feature Aiming To Surface Personal Experiences
On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. Thi […]
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Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they’ve been experiencing.
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Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies
Google said it will engage with the web and AI communities with public discussions during this process.
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8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
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Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.