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Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
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Meta rolls out Branded Content on Reels
Creators that comply with Meta’s partner monetization policies will have access to create Branded Content in organic Reels.
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Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
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Google Ad match types are not going away
Some advertisers panicked, understandably, after a new match types beta test went live.
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Meta implements ad restrictions in US for social issues, elections, and politics
The restriction period was also implemented in 2020 for the week leading up to General Election Day.
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How PMC launched its CDP strategy
The media company tackled a future of third-party cookie loss with a first-party data strategy.
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The case of the stealth Google-bomb
Can keywords in a redirected domain name cause a page to rank for them? There’s reason to believe this theory is valid. Learn more here.
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3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
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3 new TikTok LIVE features, updates, and policies
The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
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TikTok has a new Focused View campaign objective
Focused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more.