Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported.

Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more competition in the SERPs, which could impact your organic search traffic.

Commentary and images. People can “leave public commentary on individual webpages that appear in Google Search results,” according to the report. This could come as a note (e.g., how you improved a recipe) or share a picture (e.g., a dish you created based on a recipe).

Friendly and helpful. The default text advises searchers to share their thoughts on links while keeping it “friendly and helpful.” Notes will be moderated.

There will also be a social component that lets you like Notes from other users. Also:

• “Once you post, your profile picture and name will be visible to other Google users. Personal details like your email address won’t be public.”

Not for all pages. The following types of pages are not eligible:

• Medical information
• Pornography.
• Violent content.

What this is not. This is not Web Stories or Post on Google for Google Business Profiles. This is a new feature that is expected to be on Android and iOS devices.