If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.
Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms.
To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.
Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.
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Original Source: How to get 1 in 5 dollars back on brand search