Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. Mikhail Parakhin, who leads up Bing Search and Bing Chat, said that the current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, he said on Twitter over the weekend.

Mikhail Parakhin added that this may result in a new user interface for the answers Bing Search providers to user queries directly in the Bing search results.

What it might look like. It is hard to say for certain how these Bing Chat based answers may look, but we did spot a new feature that summarizes answers from multiple sources across the web, which looks a lot like Bing Chat responses. Here is a screenshot of that from Brodie Clark on Twitter:

Context. Here are those tweets where Mikhail Parakhin said this, so you can see the full context:

Improved Bing Search and Bing Chat integration. Mikhail Parakhin also said that improved Bing Search with Bing Chat integration is coming. He said, “The issue is, he said it is a “tricky interaction” and “bugs keep creeping in.”

Bing Chat growing. Recently, Microsoft announced some metrics of the growth of Bing chat showing:

• Over 100 million daily active users
• 45 million total chats
• One-third of daily preview users use Bing Chat daily
• One-third of preview users are brand new to Bing

Why we care. Watching how search may adapt over time with the rollout of AI chat features is interesting and also important for publishers, content creators, marketers and SEOs. If Bing will replace featured snippet like responses with Bing Chat responses, that might impact click-through rates and traffic to your websites.