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Properly preparing for the predictable: Peak seasonality
You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.
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Google September 2023 helpful content system update rolling out
This update should take a couple weeks to roll out and is the first update of this kind since last December.
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Amazon sellers can now use AI to write product titles, descriptions and listing details
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
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Amazon launches new search functions on mobile to rival Google
The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.
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TikTok quietly adds Wikipedia snippets to its search results
Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.
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Perfecting prompts for SEO content development
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
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A 6-minute process to diagnose E-E-A-T issues
In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here’s why.
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Google Search stops showing How-to rich results on desktop
This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.
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SEO scalability: We have a problem
Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.
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How to use fan-driven marketing to foster brand love
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.