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Mapping the customer journey for SEO and marketing success
Here’s why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.
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Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
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5 outdated marketing KPIs to toss and what to reference instead
Are your KPIs holding you back? It’s time to rethink traditional marketing metrics and level up your campaign measurement strategy.
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Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.
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Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google’s Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked “frequently”.
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Bing adds controls for webmasters to disallow their content in Bing Chat
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
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How to increase LTV with PPC
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
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What is the best generative AI tool for writing PR content?
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here’s what we found.
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How to optimize your ecommerce ad spend and budget for the best ROI
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
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TikTok testing displaying links to Google search results
TikTok is showing links to conduct a search at Google Search.