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Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
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Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
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Google Search Console to release new video page indexing report
Soon you will be able to better debug your video indexing issues with Google Search Console.
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Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes.
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You still don’t have marketing security?
How fighting bots and fake users became the modern marketer’s top priority.
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How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
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Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
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Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
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Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
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An SEO guide to audience research and content analysis
Target audience research is crucial for understanding the buying stages of your ideal customers. Here’s how to do it.