Jazz Karate

There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here’s why.

Data-driven strategies and first-rate technology make a sublime customer experience.

Google use to show as many as six sitelinks in its search results – now it seems to show at most four. Maybe this was a layout change to vertical sitelinks?

This is currently a limited trial but changes to Google News may impact some publishers.

Any way you slice it, using first-party data is an investment – of time and money.

This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.

Generate new business, dazzle existing clients, boost company morale… the list goes on.

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.

A handful of automated tools from Google will help publishers get a better view of their video inventory.

Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.