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NBCUniversal and Google competing to hep Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
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Google Analytics 4: A guide to the Traffic Acquisition Report
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
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Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
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Top 4 data challenges among agency clients
Be mindful of these potential pitfalls in a marketing landscape where data reigns king.
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Twitter testing Notes, a long-form content feature
Twitter’s Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
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Meta unveils new policy to fight fake reviews
Those that violate Meta’s Community Feedback Policy could lose access to all of Meta’s products or features temporarily or permanently.
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Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
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Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
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Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers – but at what cost?
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Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.