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Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
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3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition.
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Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
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Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don’t see eye to eye on branded keyword search results and federal courts ruling.
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Amazing Search Experiments and New SERP Features In Google Land (2022 Edition)
This post is based on my presentation at the Google SEO Meetup in New York City in June of 2022. On Monday I h […]
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FCC wants Apple and Google to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
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Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
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What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
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How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
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5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.