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The state of attribution modeling in paid search
Join Alyssa Altman and Andy Orlando from ICON International to uncover methods to measure these complexities without getting bogged down by data that won’t move the needle for your business or clients.
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How to do a schema markup audit
This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.
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Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix’s strategy to drive revenue and offer a lower-cost streaming tier.
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What is Google Data Studio and how you can use it
Google Data Studio lets you create branded data visualization reports and dashboards. Here’s everything you need to know to get started.
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Webinar: Four elements of a powerful, data-driven martech stack
Handle today’s demands with tomorrow’s plans by using technology that is fast, scalable, elastic and reliable.
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Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
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Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Bounce rate’s back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
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How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
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Webinar: Paid search tactics you need to maximize ROI in a tight economy
Learn quick wins that power your paid search strategy .
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Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.