A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.

Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought.

The tool will be rolled out to all advertisers using Google Ads from October.

The company will now only pause ads in a few scenarios while Advertiser Identity Verification is completed.

Paywalled content will not work with the new SGE while browsing feature. Google SGE also added definitions and color coding syntax.

The platform has advised marketers to explore its other ad products.

GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that’s a good thing.

Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.

This attribute helps Google Merchant Center showcase your 3D and AR product images.