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Improving or removing content for SEO: How to do it the right way
Here’s a step-by-step process for determining whether you should improve or remove older content – and how to do it.
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IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns
The company reportedly issued a “privacy alert” email in response to claims YouTube ads may have led to the online tracking of children.
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Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Products must meet certain criteria to be eligible.
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How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for.
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Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent.
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Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.
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How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
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Using AI chatbots to 10X your keyword research
Here’s why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
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The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it in 2022 – before new Bing launched.
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Instagram trials cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.