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Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
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Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
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How AI is changing the game for PPC account managers
Spoiler: Less manual work and more strategic thinking. Here’s how AI is impacting the daily activities of PPC account managers.
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How the August 2023 Google core update compared to March 2023 core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
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Suspended Google Ads advertisers may be required to pass advertiser verification
This policy kicks in on October 10, 2023 and will impact some advertisers.
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Google search antitrust trial ready to begin: What’s at stake
The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.
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How publishers can regain traffic and revenue with affiliate marketing
Here’s how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.
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Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
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When your business doesn’t need SEO
Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
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Google Search Console rolling out new Merchant Center integrated reports
These new reports will show you issues with products not showing on Search and changes in visibility of your product listings.