A new group – Agencies for Reproductive Rights (ARR) – has been formed by more than 30 search organizations. 

The group’s purpose. It is to provide abortion travel benefits for team members following the Supreme Court overturning Roe v. Wade. According to the ARR’s website:

• “Each agency … has agreed to cover travel expenses for employees seeking an abortion to the nearest state where legal and safe care is available.”

As Michael King, founder & CEO of iPullRank, put it on Twitter, “if you work at @iPullRankAgency and live in a state that doesn’t support a woman’s right, whatever plane, train or automobile you need to take is on us.”

There are still many details to work out, as the group was only formed over the weekend and announced today. What is for sure is that the group is free to join, and there is a form on the ARR site to do so.

Why the group formed. “I woke up Friday still reeling from the fact that my wife, Jill, and my two daughters, were just told by their government that they were basically second-class citizens and that the government had more say over what they could do with their own bodies than they did,” according to Andrew Shotland, CEO of Local SEO Guide.

The companies. These companies have joined ARR so far:

1. Altura Interactive
2. Amsive Digital
3. Argent Media
4. Beyond SEO
5. BKW Partners / BKW Health
6. Blind Five Year Old
7. Boldist
8. Boylan Point
9. Captivate
10. The Digital Marketers Organization
11. Duda
12. EPL Digital/Attorney Sync
13. The Gray Dot Company
14. Growth Plays
15. Gulo Solutions
16. Impressive Digital
17. Intellifluence
18. iPullRank
19. Juris Digital
20. LocalMN Interactive
21. Local SEO Guide
22. Local Splash
23. Location3
24. Marketing Mojo
25. OpenMoves
26. Anthony Palomerez
27. Pasterneck Marketing
28. Position 2
29. Rickety Roo
30. Search Labs
31. Webfor

Why we care. Whether you are pro-abortion or anti-abortion, the Supreme Court’s decision is only starting to be felt in our industry. The ripple effects will likely continue for the foreseeable future. As Google put it in a memo to its employees: “this ruling will have [an impact] on people’s health, lives, and careers.”